Beach Promenade in Thessaloniki: The Beach Promenade is the most famous and popular spot of Thessaloniki. It goes along Nikis square and pass through the White Tower, the trademark of the town, and numerous cafeterias and bars that stay open all night. This is a frequent nightlife spot for locals and visitors. Walking along this paved promenade is relaxing. You can also take a horse carriage to go for a ride around the town.