Ioulida is home to Tyrakeion, a local products shop being in business since 2019. It was started up by the Mykoniatis brothers, who grew up in Kea. Their parents rear their own animals, so the brothers take fresh milk and turn it into palatable products. In particular, one sibling is a pastry chef who makes delicious sweets, and the other is a cheesemaker who creates densely-flavored dairy products.
The store is renowned for its unique rice pudding ice cream, semi-hard cheese ideal for frying or grilling, and balaki (creamy cheese with local herbs and allspice). Xerotyri - the local aged cow’s milk - is also for sale in two different versions; the plain version and the one with peppercorns. Of course, dairy products such as several types of cheese, fresh milk, butter, and creams are also available. Except for those, you can also purchase prickly pears, rosehip, pomegranate juice, thyme honey, and other commodities.