in Southeastern Europe. Companies from around the world take place and have stands with their products. It is estimated that more than 1,000 exhibitors from almost 40 countries participate at this huge event and that about 255,000 people visit it.
The fair lasts for a week and it also includes other events, such as food festivals, film festivals and business seminars.
 Every year, a country is given the title of "honored country", receiving a good amount of publicity and a separate hall at the exhibition.
It is also accustomed that every year, at the opening speech of this trade fair, the Prime Minister of Greece states his political plans for the year to come. This custom started in the 1960s and since then, the trade fair also has a political importance, except for commercial and economic.
Many interesting events have also taken place in the exhibition hall of Thessaloniki Trade Fair. In fact, the first radio station in Greece started its transmission from there in 1928, while in 1961 an experimental television station started to work. Funny enough, the famous Greek coffee frappe was invented during the Trade Fair in 1957, when an employee of Nestle accidentally produced this unusual mixture for the time. |
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